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"Why do we adopt a psychological approach to marketing strategy?"



As a science, psychology connects the mind and behaviours of customers and consumers in B2B and B2C relationships. This affects the perceptions of your brand's products and services.....

People's level of motivation, affective states, and actions are basedmore on what they believe than on what is objectively true" 




"We value and use your customer insight to find solutions by adopting a

______________________________________________________Our values of transparency, commitment and honesty will differentiate your company by analysing your current market positioning using a psychological process, to develop the rationale for propositions and advise on the best marketing solutions.


Online and offline solutions integrated to satisfy YOUR short, medium and long term objectives.  

4-Stage Psychological process which underpins

behaviour and actions"

  We are proud to be Affiliate members of the

British Psychological Society

Q. How do I know the emotional motivations and needs of my customers?

 Q.How can I differentiate my company's brand or service?

Q. What message should I be communicating through my social marketing strategy?

Q. What ROI is being achieved on my KPI's?


    Like us: Aranjo Marketing




Find out more about our psychological methods


•Understanding emotional and cognitive processes that influence perceptions»


•Applying neuro-marketing solutions to both cognitive and emotional behaviours»


•Developing strategies to motivate and reinforce customer loyalty»


Optimising marketing communication strategies»



•Creating consumer and customer experiences to improve your company's effectiveness»